Immaculata University Graphic Standards Manual - page 3

Mission Statement
Immaculata University (IU) is a Catholic, comprehen-
sive, coeducational institution of higher education spon-
sored by the Sisters, Servants of the Immaculate Heart
of Mary (IHM). Its programs, rooted in academic rigor,
ethical integrity and Christian core values, encourage a
commitment to lifelong learning and professional excel-
With belief in the dignity and potential of all men and
women, Immaculata integrates students into a commu-
nity of service and empowers them to assume meaning-
ful roles in a diverse and changing world. Contributing
to the development of the whole person of any faith,
Immaculata affirms liberal education as an integrative
process in the formation of a truly educated person who
is value-oriented and committed to truth, service, justice,
and peace.
Immaculata University’s Core Values
Immaculata University
Policy Manual: Volume II
2.5.1 University Advertising and Publications
All publications, brochures, and advertisements, in any
format, print or electronic, in the name of or bearing
the name of Immaculata University must be submitted
prior to publication for approval by the vice president for
University Communications.
Contact Information
University Communications
610-647-4400 ext. 3874
Welcome to the Immaculata Brand
Brand Terminology
What is a brand?
is described simply as the “personality” of an
organization, service or product that is created by the
perceptions of the audience. The IU audience is anyone
who may view the University in printed material, web,
in person or through other media. When conveyed cor-
rectly, the brand will prompt the audience to recall the
University at a later time.
What is a visual identity?
visual identity
is defined as the visible elements of
a brand, such as color, form, and shape, which capture
and reveal a symbolic meaning that cannot be declared
through words alone. These elements are unified and
presented to the audience through an
identity system
which includes logos, business collateral and a visual
presence, all of which represent the University.
This identity will:
• support the brand
• allow clear communication and create a
unified voice
• provide instant distinction from other
• create a visual experience associated with
the University
What is a logo?
A logo is a graphic mark or emblem commonly used
by commercial enterprises, organizations and even in-
dividuals to aid and promote instant public recognition.
Logos are either purely graphic (symbols/icons) or are
composed of the name of the organization (a logotype).
A logo may also be referred to as a “mark” derived from
the term “merchant’s mark.”
What is a monogram?
A monogram is a pattern or image made by overlapping
or combining two or more letters or other graphics to
form one symbol. Monograms are often made by com-
bining the initials of an individual or a company, used
as recognizable symbols or logos.
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